The Red Wagon

Reduce and Reuse

Here's an excerpt from the eBook eleven and a half: Clearly we’re going to get to the idea of green event planning but I want to kick off this section with a simple plea: stop the noise. One of the underlying themes behind the recent trend of sustainability is the call to de-clutter and simplify as much as possible. The call to reduce the flow of useless information, both verbal and written, belongs at the core of any green or eco-friendly event planning strategy. The justification for this...

Now That’s a Gift

I've got a LOT to say about incentives and corporate gifts (let's just say I'm tired of branded pens, frisbees, and stress balls) but I thought I'd start this category off with a suggestion: if you're going to encourage your clients to give a gift to their guests, speakers, or dignitaries make sure you check-out Saul Good Gift Company and make it a gift worth giving. Our consumer society wastes a tremendous amount. With billions of tonnes of garbage going to the landfill every year not only d...

My Gift to You

I know there's a lot options out there for online event registration systems but in my mind there's only one company that I recommend to my clients and that's GiftTool.com. Seriously - event planners should have VERY high standards for their ecommerce solutions, I know I do, and I see to many event professionals waste their time with providers that give them sub-par services. When it comes to price, service, reporting, support, security, and usability I am constantly amazed with GiftTool. Sur...