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	<title>The Red Wagon</title>
	<link>http://redwagonmanagement.com</link>
	<description>Your Next Event is Our #1 Product</description>
	<lastBuildDate>Tue, 13 Jul 2010 22:27:21 +0000</lastBuildDate>
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		<title>Guest Post on Eventbrite Blog</title>
		<description><![CDATA[In the midst of all the planning, we event managers often have the difficult task of leading the marketing effort for our projects. Generating demand for an event is no simple task, but it’s even harder when we spin our wheels promoting the wrong thing. When advertising efforts focus on registration (and ticket sales), they [...]]]></description>
		<link>http://redwagonmanagement.com/guest-post-on-eventbrite-blog/</link>
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		<title>What I Meant to Say at #604freelancecamp</title>
		<description><![CDATA[I had a GREAT time at the inaugural Freelance Camp (604-style) today at The Network Hub. I had the privileged to host a session called &#8220;How to Manage a Creative Project&#8221; which was a lot of fun. I wasn&#8217;t &#8216;teaching&#8217; it but in the classic un-conference-like fashion I shared my thoughts and feelings on the [...]]]></description>
		<link>http://redwagonmanagement.com/what-i-meant-to-say-at-604freelancecamp/</link>
			</item>
	<item>
		<title>No More Lineups</title>
		<description><![CDATA[Online event registration has often given the illusion that it will streamline things on the event day but I rarely see it in action. Why is it that a registered and paid attendee still ends up waiting inline to &#8220;check-in&#8221;? Oh man that bugs me! Okay &#8211; so let me play &#8220;opposite George&#8221; on this [...]]]></description>
		<link>http://redwagonmanagement.com/no-more-lineups/</link>
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	<item>
		<title>Promo FAIL</title>
		<description><![CDATA[In preparation for this year&#8217;s conference we’ve been brainstorming on ways to spread the word and continue building the brand of CREATIVEMIX. Some of the questions we’re asking are: Should we do the 100% recycled coffee sleeves again (they were cool, useful, but were a lot of work to distribute)? What about posters? Facebook ads [...]]]></description>
		<link>http://redwagonmanagement.com/promo-fail/</link>
			</item>
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		<title>Strategic Event Review: BC Lung Association’s RUSH</title>
		<description><![CDATA[Fundraising events are a tough gig for both the organization and the event planner who has to make it all happen. Most great events take a lot of time to plan, cost a lot of money, take a huge amount of man power, and when it’s all said and done the fundraising value can easily [...]]]></description>
		<link>http://redwagonmanagement.com/rushvancouver/</link>
			</item>
	<item>
		<title>Getting Paid</title>
		<description><![CDATA[Starting a small business is tough and the hardest part for most entrepreneurs is managing their cash flow. One thing I’ve learned in starting my own event management company is that when it comes to cash flow you need cash, without it there’s no flow. I’m hilarious. The trick is getting paid! If you’re not [...]]]></description>
		<link>http://redwagonmanagement.com/getting-paid/</link>
			</item>
	<item>
		<title>Be Prepared for Your Next Event Emergency</title>
		<description><![CDATA[Whether you&#8217;ve planned one event or hundreds it&#8217;s happened to you: someone runs up in a panic because they need _______ and they think you&#8217;ll have it because you&#8217;re the event planner. That&#8217;s right, __blank__, they&#8217;ll ask you for anything and everything and they need it NOW! Thumb tacks, scissors, glue, a hammer, needle and [...]]]></description>
		<link>http://redwagonmanagement.com/your-next-event-emergency/</link>
			</item>
	<item>
		<title>FREE is a Dirty Word</title>
		<description><![CDATA[I’m convinced that the most offensive word in the event business is “FREE”, specifically when it refers to free admission for an event. Unless you’re new to capitalism, I think you’d agree that the word “free,” more often than not, communicates a lack of value. Whether or not an event can handle a zero-dollar ticket [...]]]></description>
		<link>http://redwagonmanagement.com/free-is-a-dirty-word/</link>
			</item>
	<item>
		<title>Great Tech Event</title>
		<description><![CDATA[I used to be a preacher. Bet you didn&#8217;t know that. Okay, preacher is a strong word but I was once a Youth Pastor (an evangelical version of a priest without the collar, and in my case, very little training and an unhealthy addiction to ping-pong and foosball). Being a man of the cloth was [...]]]></description>
		<link>http://redwagonmanagement.com/f5-expo/</link>
			</item>
	<item>
		<title>My Favourite Event Biz Blog</title>
		<description><![CDATA[I get asked this question a lot: Are there any good event planning blogs out there? My answer is short: Yes, there&#8217;s one. Okay, clearly that&#8217;s not true&#8211;it can&#8217;t be. The event business, like nearly every other industry, is flooded with blogs, discussion forums, and the like; but the reality is that I haven&#8217;t come [...]]]></description>
		<link>http://redwagonmanagement.com/my-favourite-event-biz-blog/</link>
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