Most people agree that wine is probably the most sophisticated social drink in the world. And though I don’t produce many social events, when I do, I take the decision regarding the wine supplier very seriously. When I produce an event with alcohol service I focus on quality verses quantity, I only work with distributors who are active in the community, and like all my supplier decisions I insist on working with really, really, really nice people.

This past summer I had the privilege of managing the lululemon athletica Flip Flop Soiree (a swanky backyard cocktail party at a Vancouver mansion. This old Hollywood themed event was hosted by Chip Wilson and was catered by the world-famous Rob Feenie (Canada’s Iron Chef) and the amazing food concept team at Cactus Club Cafe. The decision regarding a wine sponsor/supplier was not taken lightly as the crowd was definitely high on the highbrow scale. Enter Barefoot Wines. This California-based winery produces world-class wine and proactively promotes their product in local markets through community participation (not advertising). Their support was unparalleled and they took on every aspect of the wine service. Their Pinot Grigio and Cabernet Sauvignon are absolute spectacular! This garden party for 500 people was not a simple gig – they had their hands that’s for sure… good thing they wore shoes that day.

Hats off (or should I say shoes off) to Aaron Krombholz and Barefoot Wines in their exceptional product and wonderful support of our event. The event raised over $70,000 for InspireHealth (Canada’s foremost integrated cancer-care agency). If you’re looking for a great supplier, check to see if Barefoot Wines is active in your area; you’ll be glad you checked. Cheers!