The Red Wagon

No More Lineups

Online event registration has often given the illusion that it will streamline things on the event day but I rarely see it in action. Why is it that a registered and paid attendee still ends up waiting inline to "check-in"? Oh man that bugs me! Okay - so let me play "opposite George" on this one and see if I can defend the value of the event-day check-in: How else will we know if they've arrived? What about their name badge? We have to get them their name badge! We need to give them their welco...

FREE is a Dirty Word

I’m convinced that the most offensive word in the event business is “FREE”, specifically when it refers to free admission for an event. Unless you’re new to capitalism, I think you’d agree that the word “free,” more often than not, communicates a lack of value. Whether or not an event can handle a zero-dollar ticket is often beside the point. What is, in fact, being communicated when no monetary commitment is required for an event is that expectations should be low. When someone registers or ...

Eleven and a Half

// It's here! Eleven and a Half is Corwin Hiebert's tell-all event planning eBook. This 18 page down-loadable PDF is crammed full of insights, ideas, and action steps with you, the event planner, in mind. Whether you're an event “professional” or someone who self-inflicts events on themselves through entrepreneurial necessity, volunteerism, or an ever expanding job description this eBook will help you make your next event a huge success. Eleven and a Half is written in such a ...

I Love it When a Plan Comes Together

Way back in grade six I was a huge fan of the A-Team... so big in fact that I even had the lunch box. Watching Faceman and B.A. Baracus mess-up those bad guys was a great way to unwind from a stressful day in the classroom and the pressure of practicing my Corey Hart lip sink act for the all-school air band competition. However, it was Hannibal (Col. John Smith) who made that show one of my all-time favorites (Knight Rider and Air Wolf were #2 and #3). What inspired me about his character was th...