Red Wagon Management

The Trouble with Sponsorship

The most common question I'm asked by emerging event planners is: why are sponsors so hard to find? My answer is simple (and hopefully helpful): Sponsors are hard to find when there's no relationship in place. If the right relationship has been established then the ask should be tailored and simple. There's only two reasons to pursue sponsorship: 1) the need for revenue, and 2) the need for an audience. A sponsorship "ask" implies that an organization wants to, or needs to, share their hard e...

Business Building

This is my favourite time of year as an event producer. The big rush of summer is over and all my large annual projects are behind me and I can focus on the non-urgent but very important items of business that just don't make the "A" list during the busy times. This coincides with the best time of year for me: Fall. Autumn is not only beautiful in Vancouver (warm, sunny, and colourful trees) but it's also my wedding anniversary so it's nice to have some downtime. I'm a pretty wired guy though an...

The Emperor’s Planner

Don't worry - this is NOT a techy post. Though a Microsoft logo usually scares the creative spirit out of most of us I wanted to make sure that I gave credit to the application that has made my life easier. SharePoint is a program that works like a secure blog for your event project. For each client (or project) you can have a dedicated landing page, post comments, host discussions, create calendar items, upload images and documents, assign tasks, you name it! It's really a virtual office for yo...