event registration's tag archives

No More Lineups

Online event registration has often given the illusion that it will streamline things on the event day but I rarely see it in action. Why is it that a registered and paid attendee still ends up waiting inline to "check-in"? Oh man that bugs me! Okay - so let me play "opposite George" on this one and see if I can defend the value of the event-day check-in: How else will we know if they've arrived? What about their name badge? We have to get them their name badge! We need to give them their welco...

FREE is a Dirty Word

I’m convinced that the most offensive word in the event business is “FREE”, specifically when it refers to free admission for an event. Unless you’re new to capitalism, I think you’d agree that the word “free,” more often than not, communicates a lack of value. Whether or not an event can handle a zero-dollar ticket is often beside the point. What is, in fact, being communicated when no monetary commitment is required for an event is that expectations should be low. When someone registers or ...

My Gift to You

I know there's a lot options out there for online event registration systems but in my mind there's only one company that I recommend to my clients and that's GiftTool.com. Seriously - event planners should have VERY high standards for their ecommerce solutions, I know I do, and I see to many event professionals waste their time with providers that give them sub-par services. When it comes to price, service, reporting, support, security, and usability I am constantly amazed with GiftTool. Sur...