Red Wagon Management » november 4 http://redwagonmanagement.com Strategic Event Marketing & Management for Creative Professionals Wed, 11 Aug 2010 19:39:01 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Promo FAIL http://redwagonmanagement.com/promo-fail/ http://redwagonmanagement.com/promo-fail/#comments Wed, 05 May 2010 22:04:10 +0000 Red Wagon Management http://redwagonmanagement.com/?p=675 In preparation for this year’s conference we’ve been brainstorming on ways to spread the word and continue building the brand of CREATIVEMIX. Some of the questions we’re asking are: Should we do the 100% recycled coffee sleeves again (they were cool, useful, but were a lot of work to distribute)? What about posters? Facebook ads are so 2007, should we just tweet our blog posts instead? How can we generate love and web traffic for those who help spread the word? Do you think people would join an affiliate program if we give them $10 for every ticket they helped us sell? How much is a colour ad? You’re kidding, right? And so on, and so on.

Now, for whatever reason, my brain got sidetracked the other day with all of the things that I HATE about events (and event-related marketing) and I went OFF on a mental tangent that produced some totally useless but funny images (at least to me, I giggled as I photoshoped). So, I’m going to call this a little window into everything that I think is sick and wrong with respect to events. Here’s some event promotion FAIL items that I’ve received in the past when attending an event, conference, or tradeshow; a couple at the end are just for fun – I got carried away.

Stress Squeeze Toy

Silly Putty

Logo Launcher

Logo Launcher

Game Cube

Frisbee

Credit Card

Snuggie Blanket

Pack of Smokes

Now I have to get back to work. The moral of the story is: cut out the crap. We’re going to continue with what we did last year: keep things simple like not giving people a name badge or a printed program and making everyone use ceramic coffee cups filled with Ethical Bean Coffee – that kind of stuff. How we’re going to get people there is still being worked out. Chime in if you like.

So if you’re planning an event do the world a favour and don’t destroy the earth one tchotchke at a time. If you need gifts or giveaways for your event be smart and order it from Saul Good Gift Co.

Posted by: Corwin Hiebert [This post can also be seen on CREATIVEMIX.ca/blog] ]]> http://redwagonmanagement.com/promo-fail/feed/ 1 Event for Creatives http://redwagonmanagement.com/event-for-creatives/ http://redwagonmanagement.com/event-for-creatives/#comments Fri, 05 Feb 2010 02:40:08 +0000 Red Wagon Management http://redwagonmanagement.com/?p=567 As you probably already know, Eileen and I host an annual creative conference here in Vancouver (annual is a strong word, last year was the first). Well, it went super-duper and we’re doing it again. Here’s the date announcement from CREATIVEMIX.ca:

Big news! CREATIVEMIX is coming back for another round! Thursday, November 4th. Remember that. Write that down. Tell other people.

Now, you’re probably wondering what’s happening and who’s speaking . . . well, we can’t tell you that. There’s a lot we can’t tell you right now but not because we don’t know. Well . . . maybe it’s because we don’t know, or maybe it’s because we’re busy connecting and collaborating with a lot of cool peeps right now and it wouldn’t be fair to let the cat out of the bag. There will be interesting and useful updates every couple weeks from here on out so be sure to sign-up for our e-mail newsletter (or the RSS feed); that way you don’t miss anything. We’re aiming to launch the program and open registration May 1st.

We CAN tell you that we’re adding workshops and will be hosting a contest for the exhibition. Oh, and the conference will again be at the cool-n-funky Roundhouse Community Arts Centre! Helpful eh?

Follow at Twitter.com/CREATIVEMIXca

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