The Red Wagon

The Trouble with Sponsorship

The most common question I'm asked by emerging event planners is: why are sponsors so hard to find? My answer is simple (and hopefully helpful): Sponsors are hard to find when there's no relationship in place. If the right relationship has been established then the ask should be tailored and simple. There's only two reasons to pursue sponsorship: 1) the need for revenue, and 2) the need for an audience. A sponsorship "ask" implies that an organization wants to, or needs to, share their hard e...